The Los Angeles Kings have donned a fresh logo, hearkening back to the iconic 1990s Gretzky era. This latest emblem is designed to bridge the past and the present, reflecting the deep influence that Wayne Gretzky's tenure had on the team's identity.
A Nod to the "Chevron" Design
The new logo revives the celebrated "Chevron" design from the Gretzky era, signaling a tribute to the historical moments that have defined the Kings while also looking ahead to a promising future. Prominently, "Los Angeles" is featured at the summit of the new logo, enhancing the city's representation in the team's branding.
Incorporating the 1967 Crown
An updated version of the original 1967 crown is also included in the new logo design. This combination of classic and modern elements encapsulates the franchise's storied history and its continuous evolution. The redesigned logo reimagines elements from the early 90s jerseys, providing a sense of nostalgia coupled with contemporary flair.
A Two-Year Endeavor
Replacing the former logo unveiled in 2008, the Kings’ new emblem is the product of a meticulous two-year redesign process. This extensive effort underscores the organization's commitment to honoring the past while resonating with today's audiences. Luc Robitaille, President of the Los Angeles Kings, emphasized the exhaustive effort and collaboration involved in creating the new logo.
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," says Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras."
Player Collaboration and Feedback
The design process was enriched by feedback from both past and present players, ensuring that the logo captures the essence of the team's legacy while setting the stage for future iterations. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," Robitaille noted.
Organizational Pride
Kelly Cheeseman, COO of AEG Sports, highlighted the pride felt throughout the organization as the new era of LA Kings Hockey is ushered in. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman remarked.
Launch Event
Fans eagerly awaiting the new logo will be able to purchase merchandise bearing the updated design starting Friday, June 21. The official launch will take place at the Team LA Store located within the Crypto.com Arena, offering an array of options for supporters to showcase their allegiance.
Honoring History and Looking Forward
This redesign celebrates the Los Angeles Kings' legacy while embracing future possibilities. The fusion of classic elements with modern aesthetics aims to resonate deeply with fans, creating a memorable connection that spans generations. As the team continues to evolve, the new logo stands as a testament to the rich history and bright future of LA Kings Hockey.