Atlanta Hawks Rekindle Partnership with Peachtree TV
The Atlanta Hawks are set to make a nostalgic return to Peachtree TV, reviving a relationship that has been dormant for nearly three decades. In a move that is sure to delight fans of the franchise, Peachtree TV will become the new home for every Friday night Hawks game for the remainder of the 2023-24 NBA season, beginning on January 12, 2024. This marks a significant shift in the team's broadcasting strategy, aiming to enhance accessibility and engagement with their local fan base.
However, the partnership will see an exception on March 8th, where Peachtree TV will not air the game. Instead, the channel has scheduled to broadcast the game against the New Orleans team on March 10th, ensuring that viewers do not miss out on any of the action.
The historical context of this partnership dates back several years, with the Hawks' games previously being aired by WPCH from 1972 to 1994 and WANF from 1986 to 1993. The revival of this broadcasting relationship is not only a nod to the past but also a strategic step towards leveraging modern platforms to reach a wider audience.
In a unique arrangement, the first two games under the new deal will be simulcast live on both Peachtree TV and WANF. This collaborative effort underscores the commitment to providing fans with multiple avenues to support their team.
Fans across Georgia and Alabama can look forward to catching live Hawks games on Peachtree TV, as well as through major cable and satellite services, and various Gray TV stations. This expanded coverage ensures that die-hard fans and casual viewers alike can join in the excitement of NBA basketball.
The broadcast team will feature the seasoned expertise of the Bally Sports Southeast production crew, including basketball legend Dominique Wilkins, play-by-play veteran Bob Rathbun, and sideline reporter Tabitha Turner. Additionally, Baillie Burmaster, the Sports Director from WANF, will lend her talents to the broadcasts, adding depth and insight to the viewing experience.
The Hawks have a challenging schedule ahead, with high-profile matchups against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games promise to deliver high-stakes entertainment and showcase the talent and tenacity of the Hawks' roster.
Peachtree TV is no stranger to basketball broadcasts, having aired games for the College Park Skyhawks since 2019. Their experience with basketball programming is set to enrich the Hawks' broadcasts, offering fans a polished and engaging viewing experience.
Recent Game Recap
In recent developments, the Hawks faced a disappointing defeat at the hands of the Sacramento Kings. After establishing a commanding lead, the team's performance dwindled in the second half, allowing the Kings to seize victory. Key players Dejounte Murray and Bogdan Bogdanovic found themselves struggling after halftime, contributing a mere two and three points, respectively. The team's shooting accuracy took a hit, with field goal percentages plummeting to 28.9 percent and three-point success rates dropping to just 21.7 percent during the latter stages of the game.
Industry Perspectives
Reflecting on the new broadcasting agreement, Andrew Saltzman, an executive associated with the team, expressed his enthusiasm. "It provides fans a new, complimentary way to view the games," said Saltzman, highlighting the added value this deal brings to the table. He continued, "We're excited about the deal," acknowledging the positive implications it holds for the organization. Extending gratitude to the collaborating networks, Saltzman remarked, "Thank you to Peachtree TV and Gray TV." He concluded by emphasizing the mutual benefits of the partnership, stating, "This partnership will benefit the Hawks' local fan base."
Erik Schrader, another key figure in the industry, echoed similar sentiments regarding the deal. "Bringing the Hawks back to broadcast television provides accessibility to all fans," he noted, underscoring the inclusive nature of the initiative. Schrader also pointed out the potential for growth, saying, "There's an opportunity for engaging new audiences and catering to long-time supporters."
On the coaching front, Quin Snyder, the Hawks' coach, called for better on-court execution and a more collective approach following the recent loss. Meanwhile, Clint Capela, one of the team's prominent players, spoke candidly about the team's frustration and underscored the urgent need for a tactical shift to overcome the challenges they face on the court.
As the Atlanta Hawks embark on this new chapter with Peachtree TV, the stage is set for a season filled with thrilling basketball, enriched fan experiences, and a